Send Personalised Email Messages

One of the best ways to make sure your email is read by as many subscribers as possible is to include their name in the subject line of your email. Consider the two sample emails below. Assuming your first name is Michael, which would you rather receive?

Dear Subscriber,

This week we are having a clearance sale on all mens t-shirts, pants and socks. Did you can save up to 25% off...

... or:

Dear Michael,

This week we are having a clearance sale on all mens t-shirts, pants and socks. Michael, did you know you can save up to 25% off...

With Big Response you can create an unlimited number of custom fields to store information about your subscribers such as first name, age, sex, location, birthday, etc. This allows you to create just one email message which Big Response sends to all of your subscribers, making it look like you've sat down and personally addressed your email to each of them!

Think of it as mail merge on steroids!

You can also include your prospect's information as part of the subject or message of your email campaign using the simple point-and-click editor, as shown below:

Personalising a message with the First Name custom field.

You can even restrict who receives your email based on certain criteria. Here are a few examples:

• Only send to subscribers with postcode 2000
• Only send to subscribers older than 21
• Only send to subscribers who are female
• Only send to subscribers who are male and earn $50,000+ per year
• Only send to subscribers in Sydney who own a small business

Why Should I Personalise My Messages?

Very simply, the more you personalise your email messages the better the response will be from your subscribers, which means more sales and more enquiries for you. Part of responsible email marketing is using the tools you have available to make your messages as relevant and as appealing to your subscribers as possible, and using Big Response's custom fields to presonalise your messages is a great start.