Track Open and Click-Thru Rates of Emails

Email is one of the only forms of marketing that can tell you exactly who saw your message and when they saw it. Imagine sending out an email campaign and then, in real-time, seeing exactly who is reading your email and (if you have a web site) which links they are clicking. It's powerful, liberating stuff, and it's possible with Big Response.

Big Response presents your data in easy-to-view charts and graphs, enabling you to determine the performance of an email after it's sent. You can also export all data into Excel for easy tabulation and further advanced manipulation.

Big Response tracks numerous important statistics, including:

• Emails sent - See exactly how many emails were sent after duplicate and bad email addresses were removed from your list.
• Emails opened - See how many subscribers actually opened your email.
• Unsubscribes - It's a fact of life that people unsubscribe from mailing lists they're no longer interested in. See how many people unsubscribed from yours.
• Bounced emails - Sometimes an email can't make it to its intended subscriber for any number of reasons. These are called bounced emails and you can see how many email addresses bounced for any email you send.
• Link tracking - See how many times each link in your email was clicked, when it was clicked and who it was clicked by.

By looking at these statistics you'll see:

• How many of your emails were delivered
• What percentage of subscribers opened your email
• Who clicked a link in your email and which link they clicked
• How many subscribers removed themselves from your list
• How many subscribers your email didn't reach

You can then use these reports to determine quite a bit of useful information, including the best day and time to send your newsletter, whether sending promotional emails versus information-based articles pulls a better response, etc.

Take a free 30-day trial to experience Big Response's phenomenal reporting and tracking capabilities for yourself.